Toros Köse is a Swedish Art Director and Designer, currently living and freelancing in New York. His portfolio bursts with dynamic animations and styleframes with amazing details.
(All artists have to answer the same 10 questions.)
1. First and Last Name
2. Where are you from? And where are you currently living?
From Sweden, living in New York City.
3. What’s your main influences?
Great design, photography, cinematography, sometimes fine art, music, sounds.
4. How was your path until this moment? How did you start?
It started with a growing interest in video editing in early high school. It was really fun to make my own music video or trailers using footage from video games or films. The keyframes in video editing software introduced me to animation which was the next logical step.
This stayed on a hobby level for several years (…) until I realized you could go to ‘school’ for motion graphics
This stayed on a hobby level for several years however and it wasn’t until I realized you could go to ‘school’ for motion graphics that I realized I could do this as a job. After taking the motion graphics course at Hyper Island I ended up doing internships in New York and Hamburg. Since early 2012 I’ve been living and working in NYC, first as an animator but have transitioned into a designer and art director in the past few years.
5. Where do you see yourself next?
Hard to say. Hopefully doing what I’m doing now but on a higher level, constantly developing the craft. I don’t have a specific goal but I know I like variety.
At least some variation in the projects I take on keeps things fun, and having fun is the key to learning more and growing. It’s a positive loop and I try to keep that loop going.
6. Knowing what you know now, what would be your advice for people in the same area?
Study the works of the best people out there. Strive to become really good at one thing, and being pretty good at a few other things definitely doesn’t hurt. Try to find what makes you tick and try to work on projects that let you do that thing. Work hard, and work really hard if you’re new. This will show in your work and be recognized by people around you. Go the extra distance but also learn your own value as an employee or freelancer.
Don’t undercharge! You’re fucking it up for all of us.
Don’t undercharge! You’re fucking it up for all of us. Just be careful though; if you charge a lot you also have to deliver the good stuff. So basically try to find a balance and know what people around you at your level charge. Looking at someone that’s slightly more experienced and skilled than you and then charging slightly less usually works and is ‘fair’.
Lastly: do personal projects. Try to always have one going. And also finish them.
7. Is there something you are terrible at :)?
Keeping focused when listening to someone talk about math.
8. Tell us 3 things you like
- When things just fucking click on a project at 3AM.
9. And 3 things you don’t
- People walking on the sidewalk as if they were the only people on the sidewalk.
- Awkward small talk
10. Last question, what are you listening at the moment (band, specific music or album)
Nothing specific. Usually different forms of electronic music or podcasts.
Follow more of Toro’s work at: