Adam Brandon is a multidisciplinary artist and Art Director from the UK currently based in New York. He has worked for studios like The Mill, We are Seventeen and is now working as an Art Director at Gretel.
(All artists have to answer the same 10 questions.)
1. First and Last Name
2. Where are you from? And where are you currently living?
Originally from Blackburn, in the North-West of England. Now living and working in New York.
3. What’s your main influences?
Anything at the intersection of Art / Design / Fashion / Architecture /Technology… but I guess everyone says that, right?
4. How was your path until this moment? How did you start?
I’ve taken a fairly indirect route to get to where I am now. I started out by studying ‘Design and Art Direction’ in Manchester, UK, for three years. The course was fairly loose in how it defined graphic design and so we were allowed to explore our own practice. It was here that I discovered my strengths for typography and moving image, which in turn lead to opportunities that defined my career. I was lucky enough to have access to some amazing guest lecturers and mentors such as Ian Anderson (tDR) and Johnny Hardstaff (RSA) who always answered my questions, critiqued my work, and kept me both grounded and inspired in equal measure.
After a few internships and false starts, I found myself in London working for The Mill.
After a few internships and false starts I found myself in London working for The Mill. It was a huge learning curve and a great experience applying my graphic design skills to big-budget commercial and VFX work. 3 years at the Mill was followed by another 3 years at Weareseventeen where I furthered my skills in 3D and design direction, and discovered that I was awful at table tennis.
After 6 years in London, I was feeling restricted by the opportunities on offer in the UK, and accepted a job as Art Director at Gretel in NYC, where I lead brand identity systems, and run black-box projects for a cupertino-based tech company.
5. Where do you see yourself next?
I honestly have no idea. I’d like to direct more, but I feel there is a paradigm shift happening in design right now and it’s hard to predict where it’s all going. ‘Motion Design’ as a pure discipline appears to be cannibalising itself, which also means that there are a lot of exciting opportunities opening up on the peripheries of the industry.
I feel there is a paradigm shift happening in design right now and it’s hard to predict where it’s all going.
6. Knowing what you know now, what would be your advice for people in the same area?
Do less with more.
Pick your battles.
Have a plan (but be prepared to deviate from it.)
Learn to articulate your ideas; both verbally and written.
7. Is there something you are terrible at :)?
Taking my own advice.
Keeping to routines.
Answering questionnaires in a concise and timely manner.
8. Tell us 3 things you like
- Clients who ‘get it’.
- Re-runs of ‘Frasier’.
- My 3-legged cat.
9. And 3 things you don’t
- Graphic design ego’s.
- When people call me Brandon.
- Pedestrians in the cycle path on 2nd avenue.
10. Last question, what are you listening at the moment (band, specific music or album)
I’m on a Sunn O))) and These New Puritans kick right now.
Follow more of Adam’s work at:
Adam-brandon.com “although it’s in desperate need for an update.”