Leo Bülow is a multidisciplinary designer from Sweden recently focusing on Photography. He has worked with motion graphics, film and now still photography.
(All artists have to answer the same 10 questions.)
1. First and Last Name
2. Where are you from? And where are you currently living?
I’m from Stockholm, Sweden, where I’m currently living.
3. What’s your main influences?
Most creators would say modern art, music and architecture. Most would also tell you to stay away from social media and I agree with them. Constantly seeing what my peers are creating is reminding me how unproductive I am but at the same time is giving me the drive to create and come up with new ideas I haven’t seen to stand out. Like everything else, its a process. After getting a vague picture in my head I create a loose mood board, a color pallet and then I start sketching. When I have a concept I like its of to studio where I spend endless of evenings lighting and drinking bad coffee.
4. How was your path until this moment? How did you start?
Its been eight years of trial and error that has gotten me to where I am today. I started out with animation and graphic design, one day a client asked me if I could edit. Being a young and poor freelancer in London I couldn’t turn down the job. After two years of editing, another client asked me if could come and help them out on set. A couple of years working with camera and lights I’m directing my first commercial. Now I’m trying to slowly move away from the stressful life of film production and solely focus on still photography. Its been a long process but every shift has felt organic and natural. I think the constant moving around in US and Europe has also helped a lot. Meeting new people and experience new environments has fed my curiosity but also keep me hungry for more.
Its been eight years of trial and error that has gotten me to where I am today.
5. Where do you see yourself next?
With enough time most of the work we do are scalable. A big part of my revenue today comes from branding and digital projects like apps and digital platforms. One of the main reasons I’m based in Stockholm is because of a small group of talented freelance coders, producers, and designers. We have realized that together we are able to tackle bigger clients and projects. We are now more focus on creating digital products like Chatbots and VR games then working with advertisement.
6. Knowing what you know now, what would be your advice for people in the same area?
Recently I’ve realized that one of the biggest reasons to why I’ve been constantly shifting in different directions between creative fields is due to clients killing my drive to create. It’s amazing that we are able to work with what we love but being able to distance yourself from your client work is equally important. It’s a very slim chance that you will be completely satisfied and proud of what you create for clients due to their input and limitations. Try to find time to create things for yourself on the side or find something else to sell. Don’t let others control what you want to do the most.
(…)the biggest reasons to why I’ve been constantly shifting in different directions between creative fields is due to clients killing my drive to create.
7. Is there something you are terrible at :)?
A lot! Being a creative director you know a little about everything but never enough to be able to create that things you really want to do. I’m also the worst procrastinator, always five projects at once but the one I spend most of the time thinking about is the one around the corner.
8. Tell us 3 things you like
- Good Wifi
- korean bibimbap
- Eager people
9. And 3 things you don’t
- Never enough time
- Stress out
- Feeling unproductive
10. Last question, what are you listening at the moment (band, specific music or album)
A mix of acid Jazz and old school hip-hop.
Follow more of Leo’s work at: